Patagonia, as realized, 2015-present
Contemporary · realized scope
Patagonia is an American outdoor apparel and gear company incorporated in California. It was founded in 1973 by Yvon Chouinard and is headquartered in Ventura, California. The company is principally associated with outdoor clothing, environmental grant-making programs, and a 2022 ownership restructuring that transferred equity to a nonprofit trust and a nonprofit organization.
Cluster:Pragmatic Achievement
Defined by elevated Evidence-Based Reasoning, with Achievement & Excellence, Material Aspiration, and Progress & Innovation running high alongside it. Sanctity & Transcendence and Tradition & Continuity sit low. The pattern is secular and outcome-focused: performance and evidence over inherited forms.
Full profile
All 22 dimensions in one fixed order, grouped by the contrast axis each feeds, so any two entities can be read side by side. Switch to “By axis” to group them by the axis each feeds.
Neighbors
- 1Stakeholder Capitalism, as stated, 1970s-presentDistance: 13Compare
- 2Sierra Club, as realized, 2015-presentDistance: 14Compare
- 3IKEA, as realized, 2015-presentDistance: 15Compare
- 4Lula (Brazil presidency), as realized, 2023-presentDistance: 15Compare
- 5Obama (U.S. presidency), as realized, 2009-2017Distance: 15Compare
The Three Axes (Detail)
Each bar is one pole’s pull, pointing the way it pushes the result. The dot is where the two pulls add up.