Values represent what matters; they are the ends one views as worth pursuing. Principles represent the commitments made in pursuit of one’s values; the rules followed along the way.

EthosGraph profiles ideologies, religions, governments, movements, institutions, documents, and figures across 14 values and 8 principles, each scored from strong opposition to strong support.

This instrument describes orientation: where an entity is pointed and how it is willing to get there. Scores do not rank anyone as better or worse, nor if an entity is effective in achieving its goals.

Every profile is built the same way, via a granular scoring rubric that allows different entities to be read side-by-side. Perfect objectivity isn’t possible, so EthosGraph aims for consistency and honesty: one set of rules for every entity, visible reasoning behind every score, and limits stated plainly.